Sunday, May 16, 2021

The Marketing Mind

Yesterday's column addressing Queen Elizabeth II's foray in alcoholic beverage making prompted the following great merchant thinking.  

A cousin and friend and I were discussing it and the idea of a pink martini appalled us both.  Musing, he said, "But it would be great for that women's breast cancer group - Susan something?"  

"Yes! the Susan B. something," I replied.  "Komen!  Susan B. Komen!"  "Pink is their color.  

But I think they ought to team up with MADD - encouraging martini drinking - no matter what color it is - not a good idea.  

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