Silicon Valley firm Hampton Creek is soaking up $30 million in R & D funding to develop the first totally plant-based egg. When is an egg not an egg? When it is constructed out of such as Canadian yellow peas and any number of other vegetables.
Company founder Josh Ettrick - notice his first name? Yes, well... I think he is joshing because he wants to duplicate all of the qualities of an egg from plants.
It is believed that "Just Scramble" won't be available for a number of months to come. The article writer, Emily Kaiser Thelin, was given the chance to make an omelet in the firm's test kitchens and reports that on a scale of 1 to 10, she'd probably give it a 7 or 8. One of the chefs involved in the product coolly said that it was probably only a 5 out of 10. "Ours will be a better egg," he said.
Perhaps so, but I doubt if they'll be on my plate.
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