Monday, July 7, 2014

Now Known as "Selfie" Magazine

You may know it as "O, The Oprah Magazine."

Saturday, Richie brought up the mail and handed me mine.  And there was "Selfie."    "That's not mine," I told him.  "Look at the label," he replied. 

Sure enough it was for Murf Ink, my California dba.    The cover gave me the first hint that it was now "Selfie" magazine- Let It Go - a four-step plan for managing your stress!  Upgrade Your Life - 54 easy ways to live better - without spending a penny more!   Oh, Sugar - simple ways to cut your cravings  The Other Woman - Making peace with a new husband's old wife.  The Best Books of Summer - 77 great reads for bed, beach and beyond!

Dr. Phil has his own column as does Dr. O and a woman named Iyanla touted under the banner of "Iyanla! Fix my life!"

Notice all of the list-making being offered - a four-step plan, 77 new books, 54 recommendations - Oprah must be really anally fixated.

I did read the article on being a second wife and the billing was a little off the mark.  The second wife in question was competing with a first wife who died of cancer.  There's not a lot of conflict possible with this situation.  If she's dead, she isn't coming back and is, thus, no threat at all.  The problem?  The husband refused to throw First's favorite chair out.  Second finds happiness when she sits down in it to nurse the now-couple's first child. 

I wonder about the intellectual growth of the readers - calling on a perfect stranger (Iyanla) to fix personal situations you may be in (or think you are) and then publish it in a national magazine is a little too dicey for me. 

"Oh, Sugar" described as "cravings"  Well doesn't  just that make you the victim, poor little  thang.  It's a craving!  Nothing to do with your personal will power!

In summation, the entire issue is devoted to the message "Think of yourself first because, yes, you are the most important person in the world!!" 

Toss me that copy of Vanity Fair, would you? 





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